Strategic Market, Target and Media Planning

Strategic Media Planning

Planning That Pays Off.

It’s a big world out there and a scattershot approach no longer moves the needle. We approach each account with meticulous planning that pays off exponentially once your campaigns  go live.

We believe that thoughtful and strategic planning is a powerful approach that delivers the best return on investment for any advertising campaign.

How We Navigate >

Plotting the course of your campaign is the critical first step to success. We create a strategic plan that capitalizes on opportunities to achieve your campaign goals.

If you have an existing media plan, we analyze it for effectiveness and identify areas where improvements can be made to increase your results and cost efficiency.

Following discovery and our thorough understanding of your goals, products or services and target markets (demographic and geographic), we provide a campaign overview which includes detailed strategies and recommendations.

Our discovery process helps us to identify goals and drive ROI to make smarter, more successful media decisions by asking questions like:

  • Does the media audience mirror your target audience?
  • Which medium (s) will efficiently reach your geographic market?
  • Does the media reach beyond your target area?
  • Which combination of media will adequately deliver on advertising goals?
  • Does the media selection fit within your budget?
  • Which media mix will deliver your message at each stage of the consumer purchase decision path?
  • Which media will best align with the brand and creative messaging?

From strategy to campaign execution, from results measurement to fine-tuning your media plan, our comprehensive services give you a solid foundation to reach the right audience with the right message at the right time. Being highly in tune with industry trends and insider strategies, as well as being mindful of your budget, helps us deliver the right plan for you!

“We have been fortunate to partner with Wendy Hummer and her EXL Media team for the past three years.  Their keen insight and ability to execute a solid advertising strategy for our Ocean Prime concept (15 locations) has yielded significant results overall for the brand.  We highly recommend EXL Media for their expertise, ability to deliver results and for their understanding of our industry.”

Heather A. Leonard
Vice President of Marketing & Operating Partner
Ocean Prime