A Full-Service Media Agency to Chart Your Course
Today’s media planning and buying requires expertise and a media agnostic approach to understand and stay on top of trends, tools and technologies. EXL Media has decades of experience in planning, negotiating, tracking, analyzing and adjusting campaigns through all media channels, including digital, broadcast, out-of-home, and print. We’re passionate about helping create effective campaigns by leveraging industry data and tools, and providing timely performance measurements that keep you in control of your budget, timelines and deliverables.
EXPERIENCED MEDIA STRATEGISTS
EXL Media specializes in helping both companies and agencies leverage the ongoing convergence of media channels, going against the current to continuously negotiate fair pricing, wider reach and more precise targeting. When you choose EXL Media, you get:
Dedicated media experts who are passionate about getting you the best return on every advertising dollar spent.
Access to support and specialists for creative, branding, web design, SEO, research, creative, PR and other services through our partnerships with trusted boutique third-party agencies and consultants.
MEET THE CREW
Experience runs deep at EXL Media. Our digital visionaries, broadcast scholars, out-of-home connoisseurs have the experience and knowledge to make your campaigns effective. And our vision keeps us pushing innovation that masters the waves of media change. Our crew works closely with client and agency partners by using specialized tools and data to orchestrate, coordinate, and measure results-driven campaigns.
What Moves Me
Wendy Hummer
Founder and Owner, Out-of-Home Specialist
Industry Trends I'm Watching
I’m entrenched in the out-of-home industry and how it’s proactively adapted to the evolving world of media. The planning and buying platform is more robust than ever, allowing us to select inventory targeted to specific audiences, and then retarget them with mobile platforms while accurately measuring advertising impact.
wendy@exlmedia.com | 775.832.0202 ext. 101 |
What Moves Me
Susanna Bunker
Digital Media Strategist
Year Started: 2004
Industry Trends I'm Watching
AI and voice search technologies are evolving into greater potential for reaching the right target audiences with the right messages at the right time. And with even more information accessible through these digital programs, we can continue our focus on delivering results using a data driven approach.
susanna@exlmedia.com | 775.832.0202 ext. 100 | LinkedIn
What Moves Me
Jackie McKay
Digital, Outdoor and Broadcast Media Strategist
Year Started: 2006
Industry Trends I'm Watching
How OTT/CTV changes the broadcast industry, and specifically the impact it has on cable television from a buying standpoint as well as consumer cost. I am also interested in how Netflix-type formats, with entire seasons released at once and consumers “binge-watching,” will impact networks and how they evolve their own advertising options.
What Moves Me
Nicole houle
Digital Media Strategist
Year Started: 2024
Industry Trends I'm Watching
I’m keeping an eye on some exciting marketing trends. From the surge in personalized customer experiences to the popularity of video content, and the expanding role of AI in marketing automation, there’s a lot happening in the industry.
What Moves Me
Lisa Baggio
Broadcast Media Strategist
Year Started: 1999
Industry Trends I'm Watching
I’ve watched broadcast media evolve over three decades, and the more recent evolution from linear to digital audio and video is exciting for me. Because I’m results oriented, the ability to leverage both scheduled and on-demand media provides more resources in my media planning toolbox.
lisa@exlmedia.com | 775.832.0202 ext. 103
What Moves Me
Marlo Patterson
Broadcast Media Strategist
Year Started: 1999
Industry Trends I'm Watching
The expansion of broadcast into scheduled and on-demand has opened up so many more options for fine-tuning campaigns and maximizing advertising dollars. I especially like how television and radio campaigns are now inclusive of the digital space, using SVOD and OTT services to broaden the reach of each campaign.
marlo@exlmedia.com | 775.832.0202 ext. 104 | LinkedIn
What Moves Me
Jaylene Tobin
Jr. Digital Media Buyer
Year Started: 2022
Industry Trends I'm Watching
I am excited to see where the future of AI technology takes digital media. I think this will create endless opportunities for the marketing industry while reaching the desired audience for clients. I am also curious on how different streaming platforms will change with this technology as well.
jaylene@exlmedia.com | 775.832.0202 ext. 107 | LinkedIn
What Moves Me
Aera Neumann
Officer Manager
Year Started: 1996
Industry Trends I'm Watching
Opportunities to reach the right audiences are constantly expanding and evolving in social media platforms, and mediums such as podcasts with their growing listener base are also showing greater potential in reaching niche audiences. At the same time, out-of-home advertising continues to be a strong medium, especially when strategically placed within a solid media plan.
aera@exlmedia.com | 775.832.0202 ext. 107 | LinkedIn
Equity, Diversity and Inclusion
EXL Media is a Certified Woman-Owned Business. As a member of the Women’s Business Enterprise National Council (WBENC), we are among the nation’s companies dedicated to creating an environment of opportunity for women-owned businesses. WBENC is also an approved third-party certifier for the SBA’s Women-Owned Small Business (WOSB) Federal Contracting Program.
At EXL we support each other and our clients equally through collaboration and knowledge sharing. We value working with people from diverse backgrounds, respecting their individuality and ability to help us foster growth through inspiration and education. And we’re always looking for innovative ways to improve the lives of all through messages and communication channels that align with the unique needs of each audience.
Caring. EXL Media Style.
We encourage our staff to direct company charitable donations, making sure each dollar goes to causes our entire team is passionate about. We care about our community and donate our money where it matters, investing in the community and causes we love.
Charities our staff has chosen to donate to in the past 5 years include:
AMERICAN THYROID ASSOCIATION
ANIMAL ARK
BIG BROTHERS/BIG SISTERS OF NORTH LAKE TAHOE
BOYS & GIRLS CLUB OF NORTH LAKE TAHOE
BRIDGIT DAVIS MEMORIAL FUND
FOOD BANK OF NORTHERN NEVADA
JOE ZUICKES MEMORIAL FUND
MENTAL HEALTH AMERICA
NATIONAL MS SOCIETY
NORTH VALLEY COMMUNITY FOUNDATION (PARADISE FIRE)
RENOWN HEALTH – COVID 19 HEALTHCARE WORKERS GREATEST NEEDS FUND
SIERRA AVALANCHE CENTER
tahoe truckee community foundation fire relief
THE TREVOR PROJECT
WYLIE ANIMAL RESCUE FUND/TAHOE VISTA ANIMAL SHELTER
“Their project management is top-notch. They’re agile because they have a small team. I don’t have to wait a long time to get an answer or resolution. When I ask to initiate a new project, they’re right on it. My main contact is extremely responsive and always has an answer; which is astonishing to me given how quickly the digital marketing world changes. I couldn’t do my work effectively without their good communication and edgy advice. I completely trust my decision to work with them.”
Candiece milford
Managing Director of Marketing, Rhoda Goldman Plaza
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