TRADITIONAL AND DIGITAL MEDIA
CONVERGENCE
MEDIA STRATEGY • BUYING • MEASUREMENT
Like a body of water, media is in perpetual motion.
At EXL Media, we help you leverage the complex currents of today’s media planning and buying.
Although buying media has become increasingly complex, with more data and channel options, there have never been more opportunities to effectively reach the right audience with the right message at the right time. For more than 20 years, our crew has used deep industry insights and analytics to identify optimal media strategies to meet your business goals—while showing a real return on your advertising and marketing initiatives. Most importantly, we’re committed to full transparency, so that you are confident in how your media dollars are spent.
BIG AGENCY EXPERIENCE. BOUTIQUE AGENCY SERVICE.
Your audience is waiting for you — thumbing smartphones, consuming published content, driving the roadways, shopping online, watching TV… EXL Media connects you to that audience with customized targeting backed by market research and industry expertise.
Strategic Media Planning
It’s a big world out there, and at EXL Media, we navigate it with meticulous media planning that pays off exponentially once your campaigns go live.
Media
buying
EXL knows how to buy the most efficient media for clients to meet their goals and stay on brand—as well as budget.
Performance
Management
Using the industry’s leading monitoring and analytics tools, we continually analyze and optimize your advertising campaign and drill down to KPIs that matter to you.
consulting
EXL Media will not only steer your campaigns in the right direction; we provide support from start-to-finish or à la carte, depending on your needs.
“EXL Media is a valued media partner. They not only have a wealth of knowledge and experience in both traditional and digital media but also understand our business and the outdoor/recreational space. They are a hard-working, dedicated and very detail-oriented group of people who take pride in their work and have the ROI to back it all up.”
TRACY CHANG
VP-Digital Marketing, Squaw Valley | Alpine Meadows
SUPERIOR INSIGHTS. EXCELLENT RESULTS.
INDUSTRY AND AGENCY CURRENTS
Radio Forecasting
EXL Media continues to stay abreast of market trends and listening habits to best serve our client’s needs. Based on the research below, EXL Media
Broadcast Television Goes Over-The-Top
Whoever says broadcast television isn’t what it used to be in the advertising world is absolutely right. Today’s television and video landscape has evolved from
Millennials are Turning 40
What does turning 40 mean? Millennials are entering middle age. They have graduated college, many with great debt. They are entering the work force, starting
What’s Coming Next? – Google
As we live in an ever-changing world, Google wants to make things easier for us (and you!) to connect with your customers online…
Snapchat’s “Three Golden Rules” for Creative Best Practices
We work closely with clients to develop the best approach and creative strategy. We recommend following Snapchat’s “Three Golden Rules” for creative best practices when designing ads.
Upscale Restaurant Group
The strategies for this upscale restaurant awareness campaign included a mix of hyper local affluent media buys targeted to residents and leisure/business travelers (when appropriate).
