CONVERGENCE
Like a body of water, media is in perpetual motion.
At EXL Media, we help you leverage the complex currents of today’s media planning and buying.
Although buying media has become increasingly complex, with more data and channel options, there have never been more opportunities to effectively reach the right audience with the right message at the right time. For more than 20 years, our crew has used deep industry insights and analytics to identify optimal media strategies to meet your business goals—while showing a real return on your advertising and marketing initiatives. Most importantly, we’re committed to full transparency, so that you are confident in how your media dollars are spent.
BIG AGENCY EXPERIENCE. BOUTIQUE AGENCY SERVICE.
Your audience is waiting for you — thumbing smartphones, consuming published content, driving the roadways, shopping online, watching TV… EXL Media connects you to that audience with customized targeting backed by market research and industry expertise.
Strategic Media Planning
It’s a big world out there, and at EXL Media, we navigate it with meticulous media planning that pays off exponentially once your campaigns go live.
Media
buying
EXL knows how to buy the most efficient media for clients to meet their goals and stay on brand—as well as budget.
Performance
Management
Using the industry’s leading monitoring and analytics tools, we continually analyze and optimize your advertising campaign and drill down to KPIs that matter to you.
consulting
EXL Media will not only steer your campaigns in the right direction; we provide support from start-to-finish or à la carte, depending on your needs.
“EXL Media is a valued media partner. They not only have a wealth of knowledge and experience in both traditional and digital media but also understand our business and the outdoor/recreational space. They are a hard-working, dedicated and very detail-oriented group of people who take pride in their work and have the ROI to back it all up.”
TRACY CHANG
VP-Digital Marketing, Squaw Valley | Alpine Meadows
SUPERIOR INSIGHTS. EXCELLENT RESULTS.
INDUSTRY & AGENCY CURRENTS
WBEC West Platinum Supply Program
Owner Wendy Hummer recently completed the WBEC West Platinum Supply Program which designates EXL Media as a 2022 Platinum Supplier with the Women’s Business Enterprise
Broadcast Television Buying: Is it time to ditch the GRPs and CPPs?
It’s hard to believe, but the same system for estimating television viewership and determining the value of advertising buys has been in place since the
New Google Ads Policy
Google Ads announced that effective June 30, 2022, adding or editing standard expanded text listings in the platform will no longer be available. Responsive search
SXM Media AQ Academy: Digital Audio Advertising Principles
The Power of Audio Americans spend nearly 4 hours per day with audio. (Source: Edison Research, Q4 2020 Share of Ear) Nearly two-thirds of the
Steering Fans Back to These Cool Events
EXL Media selected to promote two popular winter sport festivals.
A Delicious Social Media Strategy
EXL’s new partnership with CREAM Nation is designed to target northern California consumers craving a premium and convenient ice cream treat via pick up, delivery
