CONVERGENCE
Although buying media has become increasingly complex, with more data and channel options, there have never been more opportunities to effectively reach the right audience with the right message at the right time. Since 1994, our crew has used deep industry insights and analytics to identify optimal media strategies to meet your business goals—while showing a real return on your advertising and marketing initiatives. Most importantly, we’re committed to full transparency, so that you are confident in how your media dollars are spent.
Like a body of water, media is in perpetual motion.
At EXL Media, we help you leverage the complex currents of today’s media planning and buying.
BIG AGENCY EXPERIENCE. BOUTIQUE AGENCY SERVICE.
Your audience is waiting for you — thumbing smartphones, consuming published content, driving the roadways, shopping online, watching TV… EXL Media connects you to that audience with customized targeting backed by market research and industry expertise.
Strategic Media Planning
It’s a big world out there, and at EXL Media, we navigate it with meticulous media planning that pays off exponentially once your campaigns go live.
Media
buying
EXL knows how to buy the most efficient media for clients to meet their goals and stay on brand—as well as budget.
Performance
MEASUREMENT
Using the industry’s leading monitoring and analytics tools, we continually analyze and optimize your advertising campaign and drill down to KPIs that matter to you.
MEDIA
consulting
EXL Media will not only steer your campaigns in the right direction; we provide support from start-to-finish or à la carte, depending on your needs.
“They have tremendous and deep relationships with media companies. The team works tirelessly to help us achieve our goals. They feel like true partners. They really understand what we’re trying to achieve, work hard to secure the best deals for us, and are very helpful.”
AMY BERRY
CEO, Tahoe Fund
SUPERIOR INSIGHTS. EXCELLENT RESULTS.
INDUSTRY & AGENCY CURRENTS
Capitol Corridor: A Market in Motion
For more than 30 years, EXL Media has conducted research and analysis to understand how the Sacramento and Bay Area audience consumes media, what motivates them, and how to turn awareness into action.
Visit Reno Tahoe: Reigniting Market Share in a Crowded Landscape
EXL Media worked alongside the Convention and Visitors Authority for 10 years to strategize and implement multimedia campaigns in San Francisco, Sacramento, Los Angeles, San Diego and Seattle DMAs.
The Brain Behind the Click: How Neuromarketing Fuels Performance Creative
There’s a cool term floating around in the digital world right now — neuromarketing. It’s basically the science of how our brains respond to marketing,
Beyond Billboards: Misconceptions about Outdoor Advertising
Misconception 1: Out-of-Home is another way of saying billboard advertising. Fact: OOH Advertising encompasses much more than billboards Out-Of-Home is so much more than
What’s Next in Social Advertising
Digital media is always advancing, and many clients are wondering where social media is headed next. Considering all the platforms are now available to us
A Shout Out to a Job Well Done in 2022
We wanted to take a moment to congratulate our clients who received national and regional recognition within their industries in 2022. Wild Island Family Adventure