MEDIA INSIGHTS FROM THE EXL CREW

EXL Media has access to industry tools and resources that enable you to clearly see how your campaigns are planned, coordinated and measured. The following examples highlight the data and other information that we dive into deeply as we develop your campaigns.

Agency News

What’s Next in Social Advertising

Digital media is always advancing, and many clients are wondering where social media is headed next. Considering all the platforms are now available to us

07/13/2023

Agency News

A Shout Out to a Job Well Done in 2022

We wanted to take a moment to congratulate our clients who received national and regional recognition within their industries in 2022. Wild Island Family Adventure

01/15/2023

Broadcast Media

Broadcast Television Buying: Is it time to ditch the GRPs and CPPs?

It’s hard to believe, but the same system for estimating television viewership and determining the value of advertising buys has been in place since the

05/17/2022

Digital Media

New Google Ads Policy

Google Ads announced that effective June 30, 2022, adding or editing standard expanded text listings in the platform will no longer be available. Responsive search

04/13/2022

Broadcast Media

SXM Media AQ Academy: Digital Audio Advertising Principles

The Power of Audio Americans spend nearly 4 hours per day with audio. (Source: Edison Research, Q4 2020 Share of Ear) Nearly two-thirds of the

11/02/2021

Broadcast Media

Radio Forecasting

EXL Media continues to stay abreast of market trends and listening habits to best serve our client’s needs. Based on the research below, EXL Media

06/15/2021

Broadcast Media

Broadcast Television Goes Over-The-Top

Whoever says broadcast television isn’t what it used to be in the advertising world is absolutely right. Today’s television and video landscape has evolved from

02/23/2021

Media Planning

Millennials are Turning 40

What does turning 40 mean? Millennials are entering middle age. They have graduated college, many with great debt. They are entering the work force, starting

11/24/2020

Digital Media

What’s Coming Next? – Google

As we live in an ever-changing world, Google wants to make things easier for us (and you!) to connect with your customers online…

10/16/2020

“EXL Media is a valued media partner. They not only have a wealth of knowledge and experience in both traditional and digital media but also understand our business and the outdoor/recreational space. They are a hard-working, dedicated and very detail-oriented group of people who take pride in their work and have the ROI to back it all up.”

calvin jung

Founder-Owner-Group Creative Director | Creative Mint