MEDIA INSIGHTS FROM THE EXL CREW
EXL Media has access to industry tools and resources that enable you to clearly see how your campaigns are planned, coordinated and measured. The following examples highlight the data and other information that we dive into deeply as we develop your campaigns.
The Brain Behind the Click: How Neuromarketing Fuels Performance Creative
There’s a cool term floating around in the digital world right now — neuromarketing. It’s basically the science of how our brains respond to marketing,
Beyond Billboards: Misconceptions about Outdoor Advertising
Misconception 1: Out-of-Home is another way of saying billboard advertising. Fact: OOH Advertising encompasses much more than billboards Out-Of-Home is so much more than
What’s Next in Social Advertising
Digital media is always advancing, and many clients are wondering where social media is headed next. Considering all the platforms are now available to us
A Shout Out to a Job Well Done in 2022
We wanted to take a moment to congratulate our clients who received national and regional recognition within their industries in 2022. Wild Island Family Adventure
Broadcast Television Buying: Is it time to ditch the GRPs and CPPs?
It’s hard to believe, but the same system for estimating television viewership and determining the value of advertising buys has been in place since the
New Google Ads Policy
Google Ads announced that effective June 30, 2022, adding or editing standard expanded text listings in the platform will no longer be available. Responsive search
SXM Media AQ Academy: Digital Audio Advertising Principles
The Power of Audio Americans spend nearly 4 hours per day with audio. (Source: Edison Research, Q4 2020 Share of Ear) Nearly two-thirds of the
Radio Forecasting
EXL Media continues to stay abreast of market trends and listening habits to best serve our client’s needs. Based on the research below, EXL Media
Broadcast Television Goes Over-The-Top
Whoever says broadcast television isn’t what it used to be in the advertising world is absolutely right. Today’s television and video landscape has evolved from
calvin jung
Founder-Owner-Group Creative Director | Creative Mint
