MEDIA INSIGHTS FROM THE EXL CREW
EXL Media has access to industry tools and resources that enable you to clearly see how your campaigns are planned, coordinated and measured. The following examples highlight the data and other information that we dive into deeply as we develop your campaigns.
Snapchat’s “Three Golden Rules” for Creative Best Practices
We work closely with clients to develop the best approach and creative strategy. We recommend following Snapchat’s “Three Golden Rules” for creative best practices when designing ads.
Recent Audio Listing Study: Edison Research
In a report published in July 2020, Edison Research developed a study that took an in-depth look at the share of time Americans spend with all audio platforms…
Evaluating Out of Home Impression Levels
Over the past few months, many of our clients running out-of-home have been concerned about a drop in impression levels with out-of-home advertising due to COVID-19.
Media Strategy: How is Radio Changing?
Based on Q3 2019 Nielsen Research, broadcast radio continues to receive the largest audience listenership.
Media Strategy: Defining TV Landscapes
Television is a cross-platform medium that delivers both scheduled network programming to the masses, as well as on demand entertainment, as seen below from (cite
Business Insider’s latest study: “Which Social Media Platforms Gen Z Check on a Daily Basis”
When it comes to the favorite social network among US teens, the gap between Snapchat (#1) and Instagram (#2) continues to narrow. As popularity grows,
calvin jung
Founder-Owner-Group Creative Director | Creative Mint
