SXM Media AQ Academy: Digital Audio Advertising Principles
The Power of Audio Americans spend nearly 4 hours per day with audio. (Source: Edison Research, Q4 2020 Share of Ear) Nearly two-thirds of the U.S. listens to digital audio on a monthly basis. (Source: eMarketer, February 2020) Daily Share of Time Spent Listening (Source: Edison Research Share of Ear Study Q4 2020 vs 2014) […]
Clutch Lists EXL Media as a Top Media Buying Agency in Nevada 2021!
Every business owner aims to reach target customers, expand their business, and increase their sales. But how could this be achieved? No worries, with our expertise in advertising, we guarantee sustainable growth. EXL Media helps clients to define, understand, and reach their audience through optimal advertising campaigns. Our team is composed of dedicated media experts […]
Joint Effort in B2C & B2B Paid Search
How do you publicize medical advancements that could significantly change lives? SI-BONE has selected EXL Media to develop and implement an extensive paid search campaign targeting those dealing with, and seeking more information about, chronic low back pain. Sharing knowledge with consumers, patients and medical professionals SI-BONE, a publicly traded company, is the developer […]
Cheers to These New Clients:
Just as consumers enjoy celebrating and relaxing in a variety of ways, they also like to learn about new opportunities through various channels. EXL Media is excited to welcome two new clients focused on attracting customers through quality products and unique experiences. We’re ready to help them welcome their new customers, as well! ROBERT HALL […]
Broadcast Television Goes Over-The-Top
Whoever says broadcast television isn’t what it used to be in the advertising world is absolutely right. Today’s television and video landscape has evolved from simply mass media to hyper targeted multi-device individualized user content that is consumed everywhere at any time. That’s great news for advertisers! To tap into those ever-expanding opportunities, the broadcast […]
Millennials are Turning 40
What does turning 40 mean? Millennials are entering middle age. They have graduated college, many with great debt. They are entering the work force, starting families, and buying homes. According to a report by Kraus Group Marketing: 40% of Millennials are now homeowners, this is up from 26% in 2016 38% are married 40% of […]
Recent Audio Listing Study: Edison Research
In a report published in July 2020, Edison Research developed a study that took an in-depth look at the share of time Americans spend with all audio platforms…
Evaluating Out of Home Impression Levels
Over the past few months, many of our clients running out-of-home have been concerned about a drop in impression levels with out-of-home advertising due to COVID-19.
The Reno-Sparks Convention & Visitors Authority (RSCVA) Out-Of-Home
The primary tourism agency supporting convention and tourism business in Reno-Tahoe wanted to increase room nights in the key geo-targeted DMA markets of San Francisco and Los Angeles and looked to EXL Media.
Media Strategy: Defining TV Landscapes
Television is a cross-platform medium that delivers both scheduled network programming to the masses, as well as on demand entertainment, as seen below from (cite source?) Media Planning: Targeting within the Television Ecosystem When considering television as part of your media mix it comes down to finding the right audience regardless of device. Opportunities abound […]
