Upscale Restaurant Group
The strategies for this upscale restaurant awareness campaign included a mix of hyper local affluent media buys targeted to residents and leisure/business travelers (when appropriate).
Recent Audio Listing Study: Edison Research
In a report published in July 2020, Edison Research developed a study that took an in-depth look at the share of time Americans spend with all audio platforms…
Evaluating Out of Home Impression Levels
Over the past few months, many of our clients running out-of-home have been concerned about a drop in impression levels with out-of-home advertising due to COVID-19.
Media Strategy: Defining TV Landscapes
Television is a cross-platform medium that delivers both scheduled network programming to the masses, as well as on demand entertainment, as seen below from (cite source?) Media Planning: Targeting within the Television Ecosystem When considering television as part of your media mix it comes down to finding the right audience regardless of device. Opportunities abound […]