How do you publicize medical advancements that could significantly change lives? SI-BONE has selected EXL Media to develop and implement an extensive paid search campaign targeting those dealing with, and seeking more information about, chronic low back pain.
Sharing knowledge with consumers, patients and medical professionals
- SI-BONE, a publicly traded company, is the developer of the iFuse Implant System ®, advancing the diagnostic understanding of the sacroiliac joint and minimally invasive surgery for certain causes of SI joint disorders.
- EXL Media was selected to extend and manage SI-BONE’s national paid search campaign, which is also their primary advertising channel. Target audiences will include both consumers, those living with lower back pain, as well as the medical professionals who treat them.
- As a comprehensive approach that includes both B2C and B2B strategies, EXL Media will provide budget forecasting, account management, campaign implementation, optimizations, and campaign performance measurement reports related to the paid search campaigns.