Case Study


Increase awareness and sales at three upscale restaurant locations in Tampa, Orlando and Naples.


Develop a budget conscious media campaign that will best target the affluent residential & leisure travel audience.


EXL Media is the Media Agency of Record for this client. In 2020, each restaurant location was evaluated separately & the media plan was specific to that market and their respective target audiences.


The strategies included a mix of hyper local affluent media buys targeted to residents and leisure/business travelers (when appropriate). Media buys were evaluated and selected based on reaching the specific demographic target for each market. Naples and Tampa targeted both residents and leisure/business travelers. Orlando targeted business travelers as well as leisure. The media mix varied based on these targets, market size and cost efficiency.  Weekly sales data and website traffic were evaluated to optimize and determine the success of the campaign.

Digital Strategies Used  

Print Strategies Used

Out-of-Home Strategies Used

Plan Details 

Flight Dates: January – February 2020

Media Mix: Digital, Out-of-Home and Print

Target Audiences: (varied based on location)


Client name withheld due to confidentiality.