Just as consumers enjoy celebrating and relaxing in a variety of ways, they also like to learn about new opportunities through various channels. EXL Media is excited to welcome two new clients focused on attracting customers through quality products and unique experiences. We’re ready to help them welcome their new customers, as well!
ROBERT HALL WINERY: Extending Consumer Reach
- Robert Hall Winery fans rave about its wine and food pairings, cavern tours, barrel tastings and other winery experiences.
- Based in the heart of Paso Robles, in the coastal mountain range of central California, the winery is launching a campaign to invite visitors to enjoy its offerings.
- EXL Media, using its experience in both the industry and California regions, has strategized a convergence campaign that includes digital media, published content, radio promotions and out-of-home.
BENTLY HERITAGE ESTATE DISTILLERY: Increasing Brand Awareness
- Bently Heritage Estate Distillery crafts luxury spirits, including Source One Vodka, Juniper Grove Gin and Hecate Liqueurs in the high desert just east of Lake Tahoe.
- EXL Media was selected as the media agency to increase local awareness of this iconic regional brand, which also offers tours, tastings, and specialty cocktails at the Public House and tasting room.
- The 2021 media campaign includes published content (print), radio, out-of-home and digital media, as well as incubated sponsorships in popular local events such as Tahoe City Summer Solstice Festival and Hot August Nights, at which the distillery will also have a VIP tent to engage attendees with tastings.