The strategies for this upscale restaurant awareness campaign included a mix of hyper local affluent media buys targeted to residents and leisure/business travelers (when appropriate).
Multi-faceted media campaign for intercity passenger train system in the San Francisco Bay Area maximizes a limited budget across multiple and diverse target markets.
The primary tourism agency supporting convention and tourism business in Reno-Tahoe wanted to increase room nights in the key geo-targeted DMA markets of San Francisco and Los Angeles and looked to EXL Media.
Case Study Campaign: Exclusively Yours Campaign Goals: Promote new Villas while increasing awareness of the property in their key target market, San Francisco DMA, and growing the Los Angeles DMA market. Geographic Markets: San Francisco and Los Angeles DMAs Target Demographics: Adults 35-65 HHI $150k+ Corporate and Executive Retreats/Training and Sales Incentive Engaged Couples Media […]