The Brain Behind the Click: How Neuromarketing Fuels Performance Creative
There’s a cool term floating around in the digital world right now — neuromarketing. It’s basically the science of how our brains respond to marketing, and it’s changing the way content is created. Whether you’re selling a product, a service or just trying to get someone to fill out a form, emotions can make all […]
What’s Next in Social Advertising
Digital media is always advancing, and many clients are wondering where social media is headed next. Considering all the platforms are now available to us at our fingertips, it’s important for us to keep on the pulse of what’s happening next. TikTok Takeover TikTok is emerging as one of the primary platforms for advertising so […]
New Google Ads Policy
Google Ads announced that effective June 30, 2022, adding or editing standard expanded text listings in the platform will no longer be available. Responsive search ads will be the only search ad type allowed for search campaigns. What is a responsive search ad? Responsive search ads allow you to create an ad that adapts to […]
What’s Coming Next? – Google
As we live in an ever-changing world, Google wants to make things easier for us (and you!) to connect with your customers online…
Snapchat’s “Three Golden Rules” for Creative Best Practices
We work closely with clients to develop the best approach and creative strategy. We recommend following Snapchat’s “Three Golden Rules” for creative best practices when designing ads.
Business Insider’s latest study: “Which Social Media Platforms Gen Z Check on a Daily Basis”
When it comes to the favorite social network among US teens, the gap between Snapchat (#1) and Instagram (#2) continues to narrow. As popularity grows, keep an eye out for TikTok as the new emerging social media giant.
