Broadcast Television Buying: Is it time to ditch the GRPs and CPPs?

It’s hard to believe, but the same system for estimating television viewership and determining the value of advertising buys has been in place since the 1950s.  Even more fascinating, is that primarily one source, the Nielsen Company, has tracked and delivered that data for all these decades.  As the 2022 upfronts approach, an annual event during […]

SXM Media AQ Academy: Digital Audio Advertising Principles

The Power of Audio Americans spend nearly 4 hours per day with audio. (Source: Edison Research, Q4 2020 Share of Ear) Nearly two-thirds of the U.S. listens to digital audio on a monthly basis. (Source: eMarketer, February 2020) Daily Share of Time Spent Listening (Source: Edison Research Share of Ear Study Q4 2020 vs 2014) […]

Radio Forecasting

Share of Ear

EXL Media continues to stay abreast of market trends and listening habits to best serve our client’s needs. Based on the research below, EXL Media offers the following insights when considering audio/radio as part of your media channel campaign mix.  Radio listening continues to fragment but AM/FM listening still provides the greatest ad supported market […]

Broadcast Television Goes Over-The-Top

Whoever says broadcast television isn’t what it used to be in the advertising world is absolutely right. Today’s television and video landscape has evolved from simply mass media to hyper targeted multi-device individualized user content that is consumed everywhere at any time.  That’s great news for advertisers! To tap into those ever-expanding opportunities, the broadcast […]

Media Strategy: Defining TV Landscapes

Television is a cross-platform medium that delivers both scheduled network programming to the masses, as well as on demand entertainment, as seen below from (cite source?) Media Planning: Targeting within the Television Ecosystem When considering television as part of your media mix it comes down to finding the right audience regardless of device.  Opportunities abound […]