SERVICES
media buying
Media buying in an ever-changing world takes scrutiny, creativity and constant evaluation —as well as staunch negotiation skills and buying power.
EXL knows how to buy the most efficient media for clients to meet their goals and stay on brand—as well as budget.
Just some of the items on our media buying checklist:
- Supports the brand and creative direction, including related editorial or content
- The right audience composition, market index and vertical reach
- Digital viewability, fraud detection, premium content and transparency
- Costs appropriate for return on investment
- Opportunities for added value and premium placements
- Timely tracking and reporting to drive results
Our discovery phase enables us to gain a thorough understanding of your advertising goals, products and services, target audiences and markets. It also helps us identify KPIs and opportunities to increase your ROI. Some of the questions we’ll explore include:
- What are your overall business and campaign goals?
- Who are your key audiences and what is your message?
- Which media audiences will mirror your target audience? What’s the media audience usage versus advertising opportunities?
- Which medium(s) will more efficiently reach your target market(s)? Does the media selection fit within your budget?
- Which media mix will deliver your message at each stage of the consumer purchase decision path?
- Which media will best align with the brand and creative messaging?
DIGITAL MEDIA SOLUTIONS AND SERVICES
Digital Savvy. Real Results.
Digital continues to be a complex world, fractured into multiple channels and crossing over into all facets of advertising. To wring the most value out of your digital buys, you need to deeply understand this shifting landscape. Since 1996, EXL Media has developed and executed effective digital media campaigns, with the results to prove it. Whether you’re seeking brand awareness, engagement, consideration, conversion, ROI or any combination, we can provide the right media approach to help make it happen. EXL Media’s digital services and capabilities:
- Paid Search Marketing (SEM)
- Social Media Marketing
- Programmatic/Display
- Content Marketing
- AI Solutions
- Email Marketing
- Video Marketing
- Attribution Modeling
- OTT/CTV
- Digital Audio
- Website Tag Implementation & Management
- Website Analytics
BROADCAST/STREAMING MEDIA: VISUAL AND AUDIO
Audiences consume more video and audio than ever before, and EXL understands the importance of captivating them with content that’s always in motion.
- Strategic planning expertise to leverage channel agnostic approaches that reach both broadcast and digital audiences in one cohesive campaign
- Ensuring broadcast messaging that inspires audiences to take action
- Buying tools to effectively reach your audiences across platforms via multiple devices concurrently
outdoor/out-of-home
Out-Of-Home advertising targets consumers when they are on the move in public places, with messaging on billboards, digital displays, transit, street furniture, cinema, place-based and other media.
- Buys are maximized using industry trusted tools for accurate auditing inventory, planning and measuring
- EXL Media personally visits the proposed locations before placing buys to ensure quality mediums
- Powerful subscription resources help measure and analyze audience location and show how consumers engage with Out-Of-Home advertising
- Your message is delivered through a perfect fleet of locations, from airport terminals, conference centers, road-side billboard or more
Learn More About Our Other Services
“EXL Media is one of the most efficient agencies I’ve ever worked with, and I’ve been in marketing for 21 years. I’d highly recommend them to anybody – they’re a class-act agency.”
CHRISTINE MOLL
CMO | O’Neill Vintners and Distillers
