SERVICES
strategic media planning
Plotting The Course Of Your Campaign Is The Critical First Step To Success.
Our discovery phase enables us to gain a thorough understanding of your advertising goals, products and services, target audiences and markets. It also helps us identify KPIs and opportunities to increase your ROI. Some of the questions we’ll explore include:
- What are your overall business and campaign goals?
- Who are your key audiences and what is your message?
- Which media audiences will mirror your target audience? What’s the media audience usage versus advertising opportunities?
- Which medium(s) will more efficiently reach your target market(s)? Does the media selection fit within your budget?
- Which media mix will deliver your message at each stage of the consumer purchase decision path?
- Which media will best align with the brand and creative messaging?
Have an existing media plan? We’ll analyze it for you and identify any areas where adjustments can be made to improve results.
Our industry expertise and insider strategies enable us to develop effective plans that deliver real results.
Since inception, EXL Media has utilized data from trusted market and media research resources to guide the planning process. This includes subscription-based services and partnerships with:
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“Thanks to EXL Media’s support, website sessions have increased by 311%. The team has exceeded our expectations and is extremely pragmatic and down-to-earth. EXL Media showcases excellent project management.”
ROXANNE REID
Management Consultant, Kukui‘ula Realty Group