Beyond Billboards: Misconceptions about Outdoor Advertising
Misconception 1: Out-of-Home is another way of saying billboard advertising. Fact: OOH Advertising encompasses much more than billboards Out-Of-Home is so much more than billboards, it covers all media formats specifically intended to reach consumers outside the home. The expansive list of Out-Of-Home opportunities is categorized into the following segments. Below are examples of […]
Evaluating Out of Home Impression Levels
Over the past few months, many of our clients running out-of-home have been concerned about a drop in impression levels with out-of-home advertising due to COVID-19.