The Power of Audio
- Americans spend nearly 4 hours per day with audio. (Source: Edison Research, Q4 2020 Share of Ear)
- Nearly two-thirds of the U.S. listens to digital audio on a monthly basis. (Source: eMarketer, February 2020)
Daily Share of Time Spent Listening
(Source: Edison Research Share of Ear Study Q4 2020 vs 2014)
Targeting ads wisely can increase campaign performance, maximize your spend and increase the bottom-line.
Target Wisely
Precise targeting is a benefit to digital audio.
- Advertisers can use a combination of targeting options to reach the desired audience.
Avoid Hyper-targeting
- Just because you can, doesn’t mean you should. Layering multiple targets can inversely impact the reach of the campaign by creating redundancies in the audience, missing out on potential clients.
