EXL Media selected to promote two popular winter sport festivals
When Jim McAlpine, producer of the NorCal Ski and Snowboard Festivals, needed to carve out a media plan for two highly-anticipated events in the northern California region he turned to his long-time friends at EXL.
“Working with EXL in the past was awesome and I am so thrilled to be back working with Wendy and her top notch team once again,” said Jim after his due diligence in agency selection returned him to EXL Media.
The two events, which take place in San Francisco and Sacramento this November, are the perfect match for EXL, which has extensive experience in both winter sports marketing and launching successful multi-media campaigns in these markets. The 2021 campaign designed, launched and managed by EXL includes outdoor, radio, digital media and promotions.
If you’re a winter sports enthusiast, visit norcalskifest.com to learn more about access to free lift tickets, beer tasting, entertainment and a massive ski sale that gets you ready to hit the slopes this winter. Partnership and marketing opportunities are also available to get your brand in front of tens of thousands of skiers and boarders.