Beyond Billboards: Misconceptions about Outdoor Advertising
Misconception 1: Out-of-Home is another way of saying billboard advertising. Fact: OOH Advertising encompasses much more than billboards Out-Of-Home is so much more than billboards, it covers all media formats specifically intended to reach consumers outside the home. The expansive list of Out-Of-Home opportunities is categorized into the following segments. Below are examples of […]
