EXL’s new partnership with CREAM Nation is designed to target northern California consumers craving a premium and convenient ice cream treat via pick up, delivery and even catering.
Driving online orders through tasty paid social strategies
- CREAM Nation was founded in 2010 with its first location in Berkeley, California. Since then, its expanded to Napa, Sacramento, Fresno and beyond.
- EXL Media is charged with creating a paid social media campaign that creates awareness and online orders of the brand’s beloved ice cream scoops, sandwiches, milkshakes, sundaes and other creations.
- The social media campaign will specifically target those near Cream Nation’s specific locations, driving online orders to each store based on geographics.