Cumulus radio in Reno is running Cumulus Cares campaigns for two of our clients – Wild Island and Greater Nevada Credit Union. Both clients recorded their own messages to inform and support the community.
Some takeaways from a Custom Ad Age video our broadcast buyer, Lisa, watched:
OTT: What is it & How to Add it to your Marketing Mix
Insights into the importance of over-the-top (OTT) television services in today’s viewing landscape.
OTT should be used with linear TV not in place or it.
OTT viewing is up 81% in the past 2 years but only accounts for 17% of time spent with video and 39% of that is not ad supported.
Check out Business Insider’s latest study on “Which Social Media Platforms Gen Z Check on a Daily Basis”.
When it comes to the favorite social network among US teens, the gap between Snapchat (#1) and Instagram (#2) continues to narrow. As popularity grows, keep an eye out for TikTok as the new emerging social media giant.
Here at EXL Media, we feel it is necessary to stay updated on the forefront of advertising. Check out below to see what our staff has been up to:
Jen and Jackie took a webinar from Marin Software Team: COVID-19 Checklist – 10 Questions Digital Marketers Should Be Asking.
Susanna took the Stack Adapt webinar, “How Digital Media Professionals can Best Manage Through These Uncertain Times”.
Lisa watched a webinar hosted by Radio Ink, “How to Help Advertisers Survive the Crisis”. The speaker was Bob Liodice, CEO, Association of National Advertisers (ANA). She also watched a webinar on Advanced TV Buying.
EXL Media placed this billboard for our client, Greater Nevada Credit Union. They are running this feel-good message around Reno, Carson City, Fernley and Elko.
WebMD is running a free PSA campaign surrounding COVID-19 content for our client, Barton Memorial Hospital.
Big thanks to Rogers Media Company, who covered the recent outdoor printing and installation costs, so Barton could use those dollars for PPE supplies for their employees.
EXL Media placed this billboard for the Tahoe Fund to help address a growing problem.
The EXL crew has been attending digital workshops during this years holiday season. Knowledge is our greatest asset, and the best gift we can give our clients.
The Most Impactful Google Changes of 2019 and How to Use them in 2020
How to Outsmart SmartBidding?
Jump-start Your Email Marketing: Best Practices, Tips & Tricks
Part of the EXL Team attended the Catalina Island Chamber of Commerce & Visitor Bureau’s Annual Marketing Conference.
EXL Media is proud to have the Google Partner badge, specializing in Search and Display ads.
Summer is a busy time in the industry but EXL always takes advantage of online learning. Here are a couple of digital seminars we attended.
• How to Get an A+ in PPC: Using Lessons Learned in 2019 to Ace Google & Facebook in 2020
• Navigate the Platform Wars: How You’re Going to Tackle Amazon, Google and Facebook
Wendy attended the annual OAAA (Out-of-home Advertising Association of American) conference in May. The 2019 Nielsen Advertising Study was presented. Above are 3 slides that show how people interact with out-of-home advertising they have seen.
Kami, Jen, and Marco attended SDX Collide W/ Tomorrow Conference in San Diego! They had the opportunity to hear some great Keynote speeches by Michelle Poler , who created a hit YouTube Channel for facing 100 fears and creating an empowering company Hello Fears , Oren Aks talked about his experiences as the Creative Director for the viral documentary on Netflix and Hulu called FYRE FESTIVAL, A great presentation by Steve Babcock from VaynerMedia who provided some great feedback for social media, volume of content creation, the importance momentum, knowing your role, know your audience, and more importantly ” an average person is subject to 4,000 – 10,000 ads each day, No one cares what you think they care about. Make the right people care, in the right place, at the right time.”- Steve Babcock
EXL Media crew had the opportunity to play in the Estipona Group Putt-Putt Classic Charity Event. We played 18 holes with a score of 1 over par. “The Bogey Bear Bunch” look forward to playing in next years event and chasing the Best Dressed Award.
Another great webinar: Google Ads Industry Benchmarks: Where You Stand, Why It Matters, And What To Do Now
This year’s competition will be held on April 23, 2019, in the Tahoe Center for Environmental Sciences, on the SNC Campus, 999 Tahoe Blvd, Incline Village Nevada, at 5:30pm.
EXL Media retains IVIGID after they went to RFP. IVGID has been a long standing client for more than 20 years. Thank you IVGID for being such an enjoyable and rewarding account to work with.
Marco passed Facebook Blueprint Certification
Wendy attended the 2019 Reno Addy Awards with Jennifer Cunningham from the RSCVA.
Jennifer attended the Ocean Prime & Cameron Mitchell Restaurants Marketing Summits in Columbus, Ohio.
In addition to the 15 locations across the US, EXL Media will be promoting the new Ocean Prime location opening in Chicago in April. As well as the 2 new Cameron Mitchell Specialty Restaurants – Del Mar So Cal Kitchen & Lincoln Social opening in Columbus in April.
EXL Media is excited to welcome back The Bay Club as a returning account from 2012.
EXL Media is proud to announce our new account Irongate.
We are launching a new Four Season resort development campaign for Costa Palmas East Cape in Los Cabos, Mexico.
Wendy enjoying a meeting with Catalina Express.
Wendy joins the NLTRA Tourism Development Committee to guide regional marketing and PR efforts.
EXL Media Retreat hosted at Whitney Peak Hotel in Reno, NV.
Annual get together with our RSCVA friends.
Wendy, Susanna & Lisa attended the 2018 Nevada Governor’s Global Tourism Summit.
Wendy attended the Destination Analysts – The State of the American Traveler Mobile Edition.
As of October 2018 96% of American leisure travelers own or regularly use a mobile phone with 64.7% using it to plan travel.
The use of mobile phones to plan trips has nearly tripled in the past three years, up to 23.4%. Once traveling this number increases to 45.6%
Over half of travelers (54.3%) use their mobile phone to find travel inspiration.
Wendy received the following letter from Wally Murray, President/CEO of Greater Nevada Credit Union in response to our support of their annual all-employee event.
“We at Greater Nevada truly value the relationships we have with companies like EXL Media and understand that any success we can achieve is largely attributable to selecting business partners that not only can provide the products and services we desire, but who also share our values, one of which is to celebrate the accomplishments and contributions of our people. Your willingness to support our employees in this way shows that EXL Media is a company that also recognizes that, as we like to think of it, GREATER companies are first and foremost built on GREATER people.”
Kami attended Grow with Google in Reno
July - October 2018
Reno Sparks Convention and Visitor Authority Consumer Campaign
Market: Los Angeles (LAX)
Out-of-Home mixing static with digital media
Targeting departing gates to Reno-Tahoe and competing destinations
Jennifer joined the Facebook Business Insights Panel
Wendy attended the 2018 OBIE Awards
The RSCVA was a finalist in the Transportation, Travel & Tourism Category
Wendy & Jennifer attended the California Travel Association – Cal Travel Summit; San Diego, California
Jennifer, Susanna & Kami attended the SDX Interactive Day; San Diego, California
Jennifer attended the Waze Live for Agencies Webinar on 2/27/18
Lisa attended Strata’s Insider Series – Pandora’s Definitive Guide to Audio
2017 At EXL Media
Creative Mint Account: Nuix
The Lodge at Edgewood Tahoe
October 13, 2017
Washoe County Health District
Wendy attended eTourism Summit
Wendy attended CalTravel Summit
Jennifer attended Interactive Day San Diego
Welcome New Crew: Kami Tersini
Digital Buyer with emphasis on paid search and social