Campaign Performance Measurement

Performance Measurement

Powerful Performance. True Transparency.

At EXL Media we believe in radical transparency. We’re so confident in our results that we don’t hide behind web metric buzzwords and oblique analytics. We serve up straightforward numbers and push hard until we exceed our performance goals.

Using the industry’s leading monitoring and analytics tools, we show you exactly who was exposed to your advertising campaign and drill down to the actual business outcomes we generate.

How We Ride The Wave >

Website Analytics and Dashboard Development

Tracking the success of your buys through analytics is something we take seriously at EXL Media. Throughout the life of the campaign and at its completion, our agency reconciles the buys to verify that they run as ordered.

We provide full media campaign performance reports that include media spend, value, delivery, promotion recaps and campaign highlights.  Our reports also include:

  • top media performers
  • optimizations
  • media buys that we would not recommend in the future

These analytics are key in our approach.

EXL Media offers digital campaign reporting on a regular basis. This includes awareness, consideration, conversion, and ROI (when applicable). We measure the effectiveness of mass media against digital media placements, and how they work together to improve overall campaign performance against your advertising dollars.

Additionally, we collect data from website analytics software, customer surveys, and lead reports to determine the impact that each media placement has on your web visits, generated leads and revenue.

EXL Media has a strong working knowledge of current web analytics. We will work with your marketing team to build custom reports and dashboards to measure advertising effectiveness in relation to website visits.