Media Buying

Media Buying

Saavy You Can Count On

Buying media in an ever-changing world takes creativity, scrutiny and constant optimization —not to mention respected negotiation skills and buying power.

It takes experience to know what media works for which client at what price, and which sales reps are trying to sell you media that doesn’t match your client’s needs.

EXL Media knows every inch of the media landscape and has the background and bandwidth to chart the best course for each brand.

We commit to buying the most efficient media for our clients and dedicate ourselves to the business outcomes of the brands we represent.

EXL Media's Tactical Approach >

 Our objective is to identify, select and purchase the right media that will successfully deliver your message to your target market at the lowest cost per thousand reach.

A successful media buy can be measured via awareness, ad recall, web visits, ROI or conversion. Using our media buying tools, we pinpoint the media most likely to reach your target.

We then evaluate and select each potential media buy based on the following factors:

  • Ability to support the brand and follow the creative direction
  • Audience composition market index and vertical reach against the target market
  • Cost efficiency
  • Related editorial or content
  • Added value and premium placements
  • Proven results

EXL Media can provide multi-media reach and frequency reports against your target market. We offer post-buy broadcast posting via Nielsen and Strata data.