Rule No. 1: Know Your Market
At EXL Media we understand that results-oriented campaigns are paramount; that’s why we subscribe to both qualitative and quantitative research. We use market specific research to ensure that we have the knowledge necessary to properly and effectively evaluate and buy any market we enter.
The Tools We Use >
EXL Media uses an array of media subscriptions and tools for in-depth market research. We purchase broadcast using the Nielsen TV and Audio rating service and subscribe to Strata media planning/buying software. Our tool set includes:
• Media Framework
• Marketing Charts